Corporate Promotions & Brand Activations

A brand activation people actually remember

A custom-branded cinema kit stands out where typical merchandise doesn’t. It’s interactive and entertaining, and it turns recipients into brand ambassadors. Screens, kits and packaging can all carry your logo, campaign artwork or messaging.

Where it works

• Product launches and brand activations
• Marketing campaigns and seasonal promotions
• Loyalty programs, competitions and giveaways
• National prize campaigns and multi-location activations — supported by bulk purchasing

Built for rollout

Kits are lightweight, compact and easily distributed, so they work both on-site at events and gifted to winners. Whether it’s one hero activation or a national campaign, talk to us about custom branding and bulk options.

Outdoor cinema as sponsorship inventory

If you’re running the event rather than sponsoring one, the screen is your most valuable inventory — and it’s worth packaging like media rather than goodwill. An outdoor cinema audience sits in one place for two hours, which is a dwell time no banner or billboard can offer.

What actually goes on the screen

• Pre-roll — a sponsor’s 15–30 second spot before the film.
• Branded pre-show loop — logos and offers rotating while the crowd settles. This is the longest-dwell, highest-impression slot of the night and it’s routinely undersold.
• Naming rights — “Movie Nights presented by ___” across the screen, signage and every piece of promotion.
• Screen branding — a sponsor logo printed on the screen surround or the inflatable itself, which we can produce at the time of manufacture.
• On the ground — booths, sampling and giveaways in a relaxed setting where people actually stop.

A tiered structure

Give sponsors choices rather than one price:

• Major / naming partner — naming rights, screen branding, premium pre-roll, MC mentions, booth, social and email inclusion.
• Feature sponsor — pre-roll, pre-show loop, signage, social mention.
• Supporting sponsor — logo on the loop and printed collateral.

Price it on the audience you deliver

Sponsors buy attention, so quantify it. The core number is impressions — roughly attendance multiplied by the number of times a brand appears — plus the dwell time a seated cinema audience gives you. Use last event’s headcount, demographics and social reach to set rates and to justify renewals, and send every sponsor a short wrap-up afterwards. That report is what turns a one-off into a season-long deal.

Cash sponsorship, in-kind support (a beverage partner supplying the bar) and revenue share on sales all stack, and this works as well for sports clubs and councils as it does for brands.